Smart Paper Cuts

Do you remember the time not so long ago when you seriously considered installing a “bug shield” on your car since every drive ended with a windshield smeared with insects you met on the highway? Right now, the sky is clear, and even on the most extended trip, multiple hours spent on the road do not produce the same result. The long-time effort of Monsanto to pollute our environment has final effects. I am missing the bugs, Their night swirl around my headlights, The heart-stopping sound when the big one meets the windshield. Oh, I wish I drove slower. Now they are gone. Hardly anything is swimming in the air along my long trip on the highway. Even the mosquitos are missing from the morning scroll among the trees of a nearby forest preserve. What next? Who is next? As the remainder, I created a Bee as a paper pop-up in honor of our gone but not recognized insects/friends. What should I do next? Long lost, from my view, a Grasshopper? Pop-up paper monument? In a Coffin? Are we next?

December is the time we can see collections of flat Christmas Cards posted all over the offices. I never asked what is happening to this display after Christmastime is over. Mostly, this is a missed opportunity to keep your name up in the front of your client’s eyes. Nobody keeps them, and there is no reason to do that. The usual Flat generic cards with simple messages and very simple designs are not exactly eye and heart catchers.

(Stand-alone kind of Pop-up cards tends to stay displayed as a handy decoration or remainder)

Smart Marketers know well that 3-dimensional mail has an unusually high up to 25 to 50% response rate, and that’s why smart companies like graphics3inc are selling pop-ups almost exclusively to business customers.

Every few years they refresh their existing contraptions with new graphics and with a limited number of designs they serve their customers for more than 20 years. You can grab some of their designs right away from their website.

Their designs are powered up with rubber bands/ We decided not to use rubber bands.

If you like something original, there is the option. Contact us with your requirements, and we will provide an original design with original art and higher impact than any generics, Our design pops-up under gravitation force. The weight of paper they are assembled from.

Pop-up cards

1. Grabs authentic attention.
2. Create an instant positive impact.
3. Have very high response rates.
4. They leave a lasting impression.

For generic 3D cards, the response rate can vary from 2-4% or higher for retention campaigns. I have heard about higher rates, but of course it depends on the quality of your mailing lists, industry, and your offer. Successful flat mail have 0.5%-2% response rate.

In our personal experience

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